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Privacy Policy

Last Updated: March 7, 2025

1. Introduction

Welcome to Review Cadence. We respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your personal information when you use our website and services ('Service'), including data accessed through integrations with third-party platforms such as Google Business Profile, Yelp, TripAdvisor, and others. It also informs you about your privacy rights and how the law protects you.

2. The Data We Collect About You

Personal data means any information about an individual from which that person can be identified. We may collect, use, store, and transfer different kinds of personal data about you, including data obtained via third-party APIs, which we have grouped as follows:

  • Identity Data includes first name, last name, username, or similar identifier.
  • Contact Data includes email address and telephone numbers.
  • Business Data includes business name, location details (e.g., address, hours), and other information you provide or we obtain via APIs from platforms like Google Business Profile, Yelp, TripAdvisor, and others.
  • Technical Data includes internet protocol (IP) address, login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
  • Usage Data includes information about how you use our website, products, and services, including interactions with synced location data.
  • Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

3. How We Collect Your Personal Data

We use various methods to collect data from and about you, including:

  • Direct interactions. You may provide Identity, Contact, and Business Data by filling in forms, creating an account, or corresponding with us by post, phone, email, or otherwise.
  • Automated technologies or interactions. As you interact with our website, we may automatically collect Technical and Usage Data about your equipment, browsing actions, and patterns using cookies, server logs, and similar technologies.
  • Third-party APIs and platforms. We may collect Business Data (e.g., location details) from third-party platforms like Google Business Profile, Yelp, TripAdvisor, and others when you authorize us to access and manage your accounts on these services via their APIs.
  • Publicly available sources. We may receive personal data about you from public sources, such as business directories or social media profiles.

4. How We Use Your Personal Data

We will only use your personal data when the law allows us to, including for the following purposes:

  • To perform the contract we are about to enter into or have entered into with you, such as providing location data management services.
  • To synchronize and manage your location data across third-party platforms like Google Business Profile, Yelp, TripAdvisor, and others via their APIs, as authorized by you.
  • Where it is necessary for our legitimate interests (or those of a third party), such as improving our services, provided your interests and fundamental rights do not override those interests.
  • To comply with a legal obligation, including data protection laws and third-party API terms (e.g., Google’s, Yelp’s, TripAdvisor’s API policies).
  • To send you marketing communications where you have opted in, subject to your preferences.

5. Disclosure of Your Personal Data

We may share your personal data with the following parties for the purposes outlined above:

  • Third-party platforms. We may share your data with Google Business Profile, Yelp, TripAdvisor, and other platforms via their APIs to update or manage your location information, as authorized by you.
  • Service providers. We may share data with third-party vendors (e.g., hosting providers, analytics tools) acting as processors who provide IT and system administration services.
  • Legal authorities. We may disclose data to comply with legal obligations, enforce our Terms, or protect the rights, property, or safety of Review Cadence, our users, or others.

We require all third parties to respect the security of your personal data and treat it in accordance with the law and their own privacy policies.

6. Data Security

We have implemented appropriate security measures to prevent your personal data, including data sourced from third-party APIs like Google Business Profile, Yelp, and TripAdvisor, from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. Access to your personal data is limited to employees, agents, contractors, and third parties with a business need to know, subject to strict confidentiality obligations.

7. Data Retention

We will retain your personal data only for as long as reasonably necessary to fulfill the purposes we collected it for, including managing your location data via third-party platforms, satisfying legal, regulatory, tax, accounting, or reporting requirements, or resolving disputes. Data sourced from APIs like Google Business Profile, Yelp, or TripAdvisor will be retained in accordance with their respective terms and your account status with us.

8. Your Legal Rights

Under data protection laws, you have rights regarding your personal data, including:

  • Request access to your personal data (including API-sourced data).
  • Request correction of your personal data.
  • Request erasure of your personal data, subject to our legal obligations and third-party API terms.
  • Object to processing of your personal data.
  • Request restriction of processing your personal data.
  • Request transfer of your personal data to you or a third party.
  • Withdraw consent at any time where we rely on consent to process your data (e.g., marketing or API access), though this may limit Service functionality.

To exercise these rights, contact us at the details below. We may need to verify your identity before fulfilling your request.

9. Third-Party Links and APIs

Our Service integrates with third-party platforms like Google Business Profile, Yelp, TripAdvisor, and others via their APIs to manage location data. These integrations may involve sharing your data with these platforms, subject to their privacy policies (e.g., Google’s Privacy Policy, Yelp’s Privacy Policy, TripAdvisor’s Privacy Policy). We also include links to third-party websites, plug-ins, and applications. Clicking those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party services and are not responsible for their privacy practices.

10. Changes to the Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices, third-party API integrations, or legal requirements. We will notify you by posting the updated policy on this page and revising the 'Last Updated' date. Continued use of the Service after changes constitutes acceptance of the revised policy.

11. Contact Us

If you have questions about this privacy policy, our data practices, or our use of third-party APIs like Google Business Profile, Yelp, TripAdvisor, or others, please contact us at:

Email: support@reviewcadence.com
Address: Vancouver, Canada